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The platform is rolling out a fresh option that permits them to reduce the amount of AI-made media appearing in their feeds. This move comes as the platform revealed that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

The new functionality is undergoing trials over the coming weeks before a widespread rollout. This development comes amid a increase in content created by AI, fueled by recent AI video creators.

AI Content on Other Platforms

It has been noted that almost a tenth of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered mass-produced AI material, a label for inferior, factory-style content that is typically nonsensical or dreamlike.

Our research shows that many people like content produced via AI tools, from computer-generated images to science explainers, and we aim to offer the community the ability to increase or decrease of that, based on their own choices,” said a spokesperson.

AI on the Platform

The platform shared that there are currently over a billion videos on its app identified as made with AI. In total, in excess of 100 million media items are uploaded to the platform each day, making AI content a minor percentage of its overall inventory.

Customizing Your Feed

Viewers will be in a position to reduce or increase the amount of AI content they watch by accessing the topic control option in the app and choosing AI-made media. Other topics that are already be adjusted under the setting include current affairs, fashion, cosmetics, and choreography.

AI Disclosure Rules

Its policies oblige users to tag lifelike artificially created content, and it bans malicious fake videos of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.

Furthermore, the app will henceforth add an AI-generated label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is intended to stop users from trying to bypass the disclosure requirement.

AI Literacy Programs

The platform is additionally introducing a $2m awareness program for experts and groups to create educational content about using AI responsibly. This program will benefit non-profit groups specializing in training computer science.

Moderation Strategy

The platform has defended its safety measures, amid discussion over proposals to cut jobs for numerous safety staff in the UK. TikTok is expected to eliminate 439 jobs in its content moderation team in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.

A trust and safety lead stated that human moderation would continue to be important, but automated tools can protect employees by removing the most distressing content ahead of it has to be seen by humans. The platform announced a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its automated systems.

We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as swiftly, which is where a extensive automated help is proving valuable work at speed.”